On the 100th anniversary of our Republic, we launched a communication campaign that honors the principles of the great leader Mustafa Kemal Atatürk, expressing our devotion to his unparalleled legacy and highlighting the core values of the Republic.
Our primary mission with this project was to touch the hearts of Ekol Logistics employees on the centennial of our Republic, planning a 360-degree communication campaign encapsulated by the slogan "For This Reason" to reflect the enthusiasm and sentiment of the 100th year.
Within this communication plan, we prepared a special gift box for Ekol employees and stakeholders, a keepsake to cherish for years as a memento of the 100th year. Accompanied by the slogan "For This Reason," our social media campaigns and the "Not a Day Without the Republic" commercial reached millions, with hundreds of people sharing our posts on their pages, joining in our centennial excitement. Our posts commemorating Mustafa Kemal Atatürk, the face of our Republic, garnered significant attention, achieving over 8 million views and more than 200,000 interactions.
During this campaign, we also remembered the children of Ekol employees. Merging Atatürk's love for animals with Ekol's, we gifted children the Arkerobox excavation set. This set included a 3D model of Atatürk and his dog, Fox, offering children an unforgettable gift for the Republic's 100th anniversary.
"For This Reason", our campaign marking the centennial of our Republic, became a source of pride, resonating loudly and proudly.
